What’s Your CROI?
What is ROI? Return On Investment. In the broadest sense, for bankers, angel investors and financiers, ROI is the measure of profitability of an investment, and the definition of profitability can vary depending on the goals of the investor. Add Creative to the front of that and you have CROI, creative return on investment. Why […]
Are You Practicing Deep Listening with Your Muse?
So when you are listening to somebody, completely, attentively, then you are listening not only to the words, but also to the feeling of what is being conveyed, to the whole of it, not part of it. ~Krishnamurti Listening is a magnetic and strange thing, a creative force. When we really listen to people there […]
What — or Who — is the Muse? And Three Ways to Invite Her to Visit
When I started talking about the branding and name for my business, Divining the Muse, some people argued against it, suggesting that most people would not recognize what a Muse is. While I agreed that some might not, I also insisted that most people who work in the creative arts would know. And those who […]